FOX 45 Special Report: Millennials increasingly turning to Botox to help fight aging
(WKEF/WRGT) - Botox isn't just for baby boomers anymore. A new generation is turning to the cosmetic procedure in hopes of stopping the signs of aging, before they start.
Megan Beyerle started getting Botox injections last year after she noticed a crease starting to form on her forehead.
"I have a little problem area that I wanted to correct before it because a huge issue that other people saw," said Beyerle.
The 26 year-old said social media was a big influence in her decision to seek professional help.
"I think whether we want to admit that or not, it does happen. Everyone is striving to be perfect. With the selfie culture of today. It's definitely more prevalent," added Beyerle.
Dr. Christopher Reeder with Premier Plastic Surgery and Dermatology Associates in Centerville said he hears similar stories all the time.
"I just had a lady last week who told me she didn't like a little line between her eyebrows because every time she did Facebook or a Snapchat that's what she saw," said Dr. Reeder. "So, they come in and they do that and it's not expensive. It can range anywhere from $300 to $1000 to do fillers and or Botox and you get instantaneous results. That's a generation of instant gratification."
The trend is often referred to as "millennial Botox". Neurotoxins are injected under the skin and temporarily paralyze facial muscles.
"I don't know if there's a lot of data that shows if you Botox in your 20's that you're going to look better in your 50's. I'm not aware of any studies at this point," explained Dr. Reeder.
Even without long term promises, the American Society of Plastic Surgeons reports an increase. In 2015, more than 1.2 million Botox injections were performed on patients in their 30's, which makes up about 18 percent of all Botox procedures. More than 100,000 were done on people in their 20's.
The numbers don't come as a surprise to many, including University of Dayton professor Laura Toomb, who teaches a class on body image in the media.
"It is amazing. They don't do anything without thinking about the social media repercussions. Nothing. Everything is affected by that. Every decision they make is affected by that," said Toomb.
Beyerle agrees, but said injections and plastic surgery are becoming more mainstream every day.
"It's just another thing in my routine. Friends, family, everyone my age (is getting Botox)," she added. "It's definitely become more of a social thing. However you want to incorporate it into your day, I think is fine."