First Four brings in estimated $4.5 million to Miami Valley

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DAYTON (WKEF/WRGT) -- College basketball fans are looking forward to the Sweet Sixteen, while local businesses are reflecting on a successful First Four at UD Arena.

First Four Local Committee Chair Jeff Hoagland says, the games brought an estimated $4.5 million to the Miami Valley. That number is consistent with previous years.

The NCAA has opened the tournament in Dayton for 16 years now.

This year, Hoagland says, there were no sell outs mostly due to the teams participating. Most people traveled from cities far away, making it difficult for fans to travel.

Hoagland says, the arena was at 95% capacity, with 12,000 fans packing the stands both nights.

“People know Dayton is a basketball town and the epicenter of college basketball, this community just loves basketball,” Hoagland said.

The University of Dayton will also host the First Four next year.

Right now, they bidding against other cities to host the event through 2022.

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